NOTE TO STAFF
This Strategic Objective is the basis for all individual and corporate decision making. It describes ‘Why’ we do ‘What’ we do.
Trite mission statements that declare “We want to be the best and we want our customers to be happy” don’t provide meaningful direction and do little more than make company stockholders feel good for the moment. And voluminous multi-year work plans can’t account for the day-by-day changes in our industry.
Instead, the Strategic Objective precisely describes our market and direction, as well as who we are and how we function. It reminds us of what is most important and it gives us an overview of general strategy. By following its guidelines, growth and success will take care of themselves. In the spirit of simplicity, we limit the length of the Strategic Objective to one page. There may be modifications over the years, but the fundamentals will never changed.
Mind Flow Productions (MFP) is a type of holding company for developing ideas. Any idea that proves capable of creating and sustaining a valuable service or product will be assigned to an MFP department for initial development and marketing. If it proves to be a sufficiently viable product, a new company will be created to continue development and deliver the product to the appropriate niche market.
A viable product is one that provides value to people’s lives. The value produced by our products is experiential, people KNOW they are getting value! It can be experienced objectively or subjectively (physical or psychological) but our underlying principle is to create products that can docs people manifest more freedom, enjoyment and self-awareness in their lives.
All of our products and services are of the highest quality. Our customer service is one of our best products.
Mind Flow Productions’ primary purpose is developing products and services that docs people become more self-aware. In keeping with our own philosophy of life, the best good fortune anyone can achieve is an increase in self-awareness. It is the primary path to personal freedom and happiness. Greater self-awareness approaches the source we all yearn for.
We understand that every result is preceded by a 1-2-3-4 step process. It is within these processes that we spend our time, as we relentlessly “work” the systems of the business to perfection.
Our guiding documents are the Strategic Objective, Operating Principles, and the collection of Working Procedures defined within appropriate Departments.
Through intense commitment to our employees, we will contribute to the success of our clients. The consequence of having loyal, smart, hardworking, long-term, and well-compensated staff is superb quality service to customers.
Our business is complex, with many human, mechanical, and computer systems in simultaneous motion. Success depends on refined communication and organizational processes, dedicated staff, documented point-of-sale procedures, first-class office space and equipment, rigorous quality assurance with continuous measurement, assertive innovation, intense planned maintenance/system improvement, aggressive and measured marketing, and relentless attention to detail in every nook and cranny.
Our competitive advantage starts with our own self-awareness. It then extends into the world for continuous research and development of advanced services and products to docs our clients increase their awareness of themselves, and the conditions in their life, so they can maximize their life experience. Our products include excellent education programs, advanced docs tools, the creation of like-minded communities so everyone can leverage the power of connectivity and goodwill, and entertainment that always has a core message of increasing awareness. We also maintain thoughtful customer service that is immediate and consistent, the latest high-tech equipment, and personal/corporate integrity. We use extraordinarily efficient communication tools and protocols. We constantly refine and improve all internal systems and mechanisms.
To grow, we proceed with an “if we build it, they will come” philosophy, juxtaposed with in depth research and assertive marketing efforts.
Although we tightly direct Mind Flow Productions operation through guiding documentation, we will modify that documentation immediately if an enhancement can be made: “Our operational framework is rigid, but that framework can be modified instantly.”
We segment responsibilities into specialized “expert compartments” with appropriate cross-training among departments. We have backup personnel for all positions.
Our primary markets are determined by the products we create. Each product will have its own MFP department or company. Each department or company will create its own Strategic Objective to guide the manifestation of that product. The word ‘product’ here is used as a broad theme within which several actual physical, digital or service products may exist to serve that theme.
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